Sunday, October 2, 2022
HomeNewsGoogle just embarrassed Microsoft Bing in court

Google just embarrassed Microsoft Bing in court

-

HomeNewsGoogle just embarrassed Microsoft Bing in court

Google just embarrassed Microsoft Bing in court

-

You’ve got to feel a little sorry for Microsoft as lawyers representing Google just used Bing’s unpopularity as part of their US$5bn antitrust battle with the European Commission.

The European Commission contends that Google has abused its market power with Android to make Google the default search engine for millions of people. But Google contends that, given a choice, they’d voluntarily choose Google anyway.

“We have submitted evidence showing that the most common search query on Bing is, by far, ‘Google’,” said the company’s lawyer Alfonso Lamadrid, in remarks first reported by Bloomberg

This, Lamadrid contends, proves that when using another search engine, people’s first impulse is to head back to Google as soon as possible. “People use Google because they choose to, not because they are forced to,” he added, presumably with some kind of mic drop.

It’s interesting to speculate how Google can know this, as it’s not the kind of thing that Microsoft itself would be particularly likely to shout about. Yes, Google will know how many people click through to its search engine via a Bing referral each day, but concluding that it’s “by far” the biggest search query on a rival service is harder to prove.

There’s also the possibility that Windows 10 users are typing the world “google” into Microsoft Edge rather than “google.com”. Assuming they hadn’t changed the default search engine (it’s not just Google that likes to push people towards its own products!), then that would default to a Bing search for Google, adding to the number of referrals each day. 

That would still suggest they want to use Google, of course, but not that they’re so desperate to leave Bing that they’re typing it directly into a search bar.

Nonetheless, it’s a compelling argument. Anecdotally, other than a handful of people who use DuckDuckGo for privacy reasons (and generally lament the weaker search results they get for their high mindedness), I don’t know anybody who uses anything but Google for their internet searches. 

Whether the European Commission will buy it is another matter, of course.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Read next

The best over-ear wireless headphones NZ 6

The best over-ear wireless headphones NZ (2022)

The over-ear, wireless headphone market is a crowded one and it can be hard to differentiate between good over-ear headphones and bad ones. You’d be...

Also

Google Stadia won’t ever make it to New Zealand

Move over Pixelbook, we’ve got another one for the ever-expanding Google graveyard.  Google has announced that Stadia, its clever game streaming technology, is to die...